Our Mission

What you choose to eat will change the world, for better or worse. And it might just be the most important decision you make today, or any day.

All sounds a bit serious, doesn’t it? But it’s absolutely true – everything we eat has an impact on our health and the health of the planet. The question is, how do we make it a positive one? Well, we believe the answer is plants.

All protein comes from plants: it’s what meat eats. So why not go straight to the source and cut out the middle cow? Or at least cut down on it a little.

Our mission is to create a healthier world. It’s a lofty ambition, but if we can make eating more plants and less meat a little bit easier and a lot more delicious, we’ll be well on the way to making a positive change.
So what are you waiting for?

It’s time to grab life by the plants.